NEW YEAR. SAME HASSLE. SAME HOFF.

BAD THINGS COME TO THOSE WHO SLATE.
The Hassle is back. Straight outta cheeseburgers hell. David Hasselhoff is steamrolling Europe with his 'Eardrums 'D'-Day-Tour these days. An "actor" & "musician" turning his audiences into target groups, literally...
That leads me to a 'Military Marketing Idea' for the USO (United Service Organizations Inc. - boosting the morale of U.S. armed forces with entertaining camp shows: Marilyn Monroe in Korea, Sammy Davis Jr in Vietnam, a.o.): What about sending celebs (the more behavioural suspicious the better) to demoralize enemy troops? For example: The "I've been looking for freedom"-Tour along the Hindu Kush - very likely the Taliban would capitulate or at least escape. But for sure our ears would live in peace.

BAD THINGS STAY WITH THOSE WHO CREATE:
The Hassle never left. My New Year's resolutions such as 'taking more care of my blog' and 'don't neglect uploads' are cancelled - due to the usual job companions such as snap-asap-had-been-finished-while-being-brieft projects; still-and-stillstill-and-only-meant-to-be-still projects; €50k-penalty-clause-don't-talk-about-it projects; €50k-mediabudget-no-one-even-recognize-it projects; €50k-hush-money-don't-tell-i-worked-on-it projects; the market; the client; the so-great-the-client-bought-your-campaign-and-fucking-yeah-we'll-send-you-the-data-for-your-portfolio-never-heard-again-of agencies up to higher reasons such as: damn-i-just-found-out-that-my-mobile&laptop-have-a-qualitytime-app-called-switchoff.

GOOD NEWS COME TO THOSE WHO STAYED:
The Hassle was there: CHEIL, GARNIER, SAMSUNG, SHREK, TAKE THAT, ...